Bessemer Venture Partners starts their recent marketplace whitepaper with this paragraph "As consumers we can buy basically anything online: car washes, deodorant, home renovations, even Albino Pac-Man Frogs. So why do restaurants have to order their most basic supplies over the phone? Why don’t dentists have an easy way to compare latex glove prices from different vendors? And why do most gas stations manage their fuel purchases in email and Excel?"
"That last question is the exact question we ask ourselves everyday.....and candidly, why we exist. So what's driving this technology revolution in these industrial, B2B spaces.
Some big startup trends happen overnight (remember when Apple opened its app store to third party developers?), while others, like B2B marketplaces, are a slower burn. We believe there are multiple underlying drivers creating new opportunity for B2B marketplaces:
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